On the occasion of the centenary of Arnaldo Pomodoro’s birth, one of the most influential Italian sculptors of the second half of the 20th century, a communication project was developed to celebrate his artistic legacy.

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Starting from the visual identity of the Arnaldo Pomodoro Foundation, we designed a special identity dedicated to the centenary, able to engage with the existing system while maintaining its own distinctive character. The project involved the creation of the celebratory logo, the key visual, and all the elements required to communicate the initiative: from the website and complimentary admission tickets to the design of dedicated social media content.

UA visual system designed to narrate Pomodoro’s figure and work through a contemporary language, respectful of his artistic research and consistent with the Foundation’s heritage.