paolitachichita x Collater.al and Orgoglio Porta Venezia Milano
Pride Month 2024
The Unbreakable Poster
For Pride Month 2024, thanks to @collater.al e @orgoglioportaveneziamilano, I had the opportunity to create an artwork dedicated to the values of the LGBTQIA+ community. The project was later selected, along with four other works, for Poster Art, una mostra a cielo aperto.
The project was born from the desire to bring together, within a single composition, the symbols and values that represent the community, using a pop, colorful, and immediate visual language. Simple in form but rich in meaning, the work was designed to communicate inclusion, identity, and pride through the direct and universal power of the poster.
I'm super proud of this!
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One day later...
Following the vandalization of the posters, thanks to an idea by the team at @dude_frames and their creative support, we chose to turn an act of destruction into a new form of communication.
The torn posters were given a second life, leaving the streets behind to appear across three large LED walls in the heart of Milan.
A project born from an unexpected event and turned into an opportunity to reverse the meaning of the gesture: what someone had tried to erase came back even more visible.
The Unbreakable Poster, was born: an OOH campaign that transformed vandalized posters into a new message of resilience. During the Pride parade, the same posters, with their tears and missing pieces, returned as the protagonists of a monumental digital version, displayed across Milan’s LED walls and becoming part of the parade’s backdrop.
The project also extended into the world of seeding, with the creation of a pack distributed to a selection of influencers. Inside, original fragments of the posters vandalized in Porta Venezia, along with a card telling the story of the activation, brought the project to life. Each envelope was individually numbered, turning every fragment into a unique piece of the campaign.
An act of destruction thus became an opportunity to create an even stronger message: what had been torn apart did not disappear, but came back bigger, more visible, and impossible to ignore.
The Unbreakable Poster received major recognition within the creative industry. In November 2024, it won Gold at the ADCI Awards in the Print–Outdoor category, followed in the months after by another Gold at the ACDE Awards.
Credits
A project created and produced by Collater.al and Orgoglio Porta Venezia Milano, with the creative support of DUDE Milano on the creative concept for the second phase of the project.
Collater.al Team:
Creative Director and Collater.al Founder: Alessandro Timpanaro
Finance Director and Collater.al Founder: Gabriele Infranca
Client Director and Collater.al Founder: Luca Di Marco
Editorial Coordinator: Giulia Guido
Graphic Designer: Paola Mangiarotti
Copywriter: Valentina Rizzo
Videomaker: Andrea Giani
Junior Videomaker: Susanna Giammona
Photographer: Andrès Juan Suarez
Posters created by: paolitachichita, giuliahartz, fran.siscoart, ill_thisagio, bluejackart
Dude Team:
Chief Creative Officer and Partner: Livio Basoli, Lorenzo Picchiotti
Creative Director: Chiara Monticelli
Senior Art Director: Giovanna Mocchetti
Copywriter: Lamberto Sechi
Junior Art Director: Matteo Iseni
Head of Content: Ludovica D’Aquino
Social Media Manager: Andrès Pineda
Videomaker: Luca Murru
Junior Editor and Motion Designer: Alessandro Menotti
Head Of Events and Special Projects: Laura Boy
Special Products Manager: Martina Augelli