LàBIR is a personal brand identity project developed as a concept for a new beverage brand: young, playful, and inclusive, designed to accompany moments of conviviality and turn a beer into an experience to be shared.

 

The name comes from a direct play on the Italian expression “La Birra” (“The Beer”), transforming it into a simple, immediate, and recognizable identity. Illustrations take center stage within the visual system and packaging concept, creating a fresh and distinctive visual language. Different color palettes identify the various types of beer, giving life to a versatile and intuitive system designed to communicate different tastes and personalities.