Chicchi d’Autore is a new Milanese pastry brand, for which I developed the entire brand identity, from logo design and its various applications to the definition of the color palette and typographic system.

The visual concept draws inspiration from a pattern found in the iconic flooring of Milan’s Duomo, reinterpreted and distilled into a clean, contemporary graphic element. The result is an identity that engages with the city’s history and architecture, transforming an iconic detail into a modern, recognizable, and distinctive visual language.