Flowers have always been a symbol of debate about sexual orientation and gender identity. To celebrate Milano Pride and LGBTQ+ activism, we created an OOH activation in which several flower kiosks located in the historic center of Milan that were customized for @levis and a workshop within their pop-up store. This initiative was part of an emotional narrative in which flowers became a metaphor of the uniqueness of each of us and involved some talent who helped amplify the message in the city and the destination community.

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With Collater.al Studio for Levi’s I took care of the realization of the creative idea of the project: specifically the key visual, the choice of the font, the illustrations of the flowers, the customization of the kiosks and all the graphic declinations of the materials.